Team First

How many conversations did you have with AI this week?

Now count the conversations you had with the people you work with. Real ones—the kind where someone asks a follow-up question or makes a suggestion based on their experience.

AI is fast, patient and always available, usually without judgment. That’s exactly why it’s so tempting. It will never push back on your deadline, raise an eyebrow at your idea, or tell you about the client they met that made them rethink a strategy.

Your team will.

Work done in a digital silo adds to your output and shrinks your perspective. The tasks get finished, and nobody else knows why they matter.

Before you open a new chat with the machine, open one with a colleague. Ask what they’re stuck on. Share what you’re unsure about.

The tool can help you do the work, but only people should help you decide which work is worth doing.